Advance Fundamentals

Advance through first principles.

Practical thinking, advisory support, and independent projects for people and organizations making high stakes decisions about education, careers, finance, and growth.

Calm landscape evoking strategic clarity
Services

What are you trying to move forward?

Advisory support for individuals navigating education and career decisions. Company engagements are paused for now because of a conflict with my current role at McKinsey and Company.

For Individuals

Education and career strategy.

  • MBA Strategy

    Clarify your story, choose the right schools, strengthen your essays, and prepare for interviews with a sharper application strategy.

  • Consulting Recruiting

    Prepare for applications, networking, case interviews, behavioral interviews, and the transition into firms like McKinsey, BCG, and Bain.

  • Finance and CFA

    Build stronger finance fundamentals, prepare for CFA topics, and understand investing, valuation, and capital allocation with more clarity.

Explore Individual Services
For Companies

Currently paused.

Company advisory work, including growth strategy and finance strategy, is on hold while I am an Associate at McKinsey and Company. Taking on organizational engagements would create a conflict with my current role, so I am not accepting company work at this time.

Individual education and career advisory remains fully available.

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Projects

An evolving portfolio of independent work.

Projects are independent experiments, tools, and initiatives that extend the mission of Advance Fundamentals beyond advisory services. More projects will appear here as they take shape.

Portrait of Kevin Hak Hyun Yu
About

Grounded in clear thinking and human understanding.

My work sits at the intersection of strategy, finance, education, and economic empowerment. I help people and organizations return to first principles, clarify what matters, and translate insight into action.

Advance Fundamentals is shaped by my experience as an Associate at McKinsey & Company, a Berkeley Haas MBA, and a CFA Charterholder, with work spanning finance, consulting, entrepreneurship, venture philanthropy, and impact investing.

Read About Kevin
Take the Next Step

Not sure where to start?

Book a call and I can help identify whether MBA strategy, consulting preparation, finance learning, or career direction is the best fit.